World Environment Day
‘Cherish Responsibly’
This World Environment Day let’s toast for a better environment.
With each fleeting time, we are facing a new environmental struggle as the whole human population. This time the topic is Beat Plastic Pollution. After a yearlong struggle of plastic usage and its related hazards throughout the earth. But the time is finally here, to be responsible for our own action. Here we are not just speaking about the environmental factors but about the liquor world and how it is evolving itself to make its more sustainable and eco-friendly. Yes, I know what are you thinking right now, alcohol and eco-friendly? It has been an argumentive subject as the use of energy is quite high in producing the finish products. But for your understanding, there are people around the globe who are working immensely to make it as eco-friendly and sustainable as they can.
The latest update on this will be the beer which is made out of sewage water. Beer world has always been odd to even count this as strange and distasteful to think at first. Apparently, in Sweden, a Swedish brewery Nya Carnegiebryggeriet, in partnership with the Swedish Environmental Research Institute (IVL) released a pilsner that’s brewed with recycled wastewater. The beer is called PU: REST and the goal is to raise awareness for sustainable, safe drinking water for all. At the moment it may be available in Sweden but with time we should keep our heads up for this.
And that is not all of it, last year in San Diego, Stone Brewing Co added a new treat to their barrels. An initiative with Pure water San Diego Program where they used the recycled water out of sewage water to make a new variety of beer. And it’s all been said, to be delicious.
Many breweries are also trying to make beer out of ingredients such as apple orchards than say a field of barley or hop. And that’s not all even the distilleries are looking for more of an alternative process to make it more environmentally friendly. A number of distilleries are finding ways to turn that garbage into gold. Like their beer-brewing brethren, distilleries converting spent grain into animal feed is becoming a regular practice, with whiskey giants like Jack Daniels and Maker’s Mark, as well as smaller distilleries like Charleston’s new Striped Pig Distillery and Dad’s Hat Pennsylvania Rye Whiskey, sending their agricultural byproducts off to become livestock feed.
Even the packaging of liquor has a great impact on the environment especially with the labels of it and then bottling it. But there are craft distilleries who are trying to figure that out and use more of sustainable products. For example, Greenbar Distillery, uses glass that’s 25 percent lighter than average, 35 percent post-consumer waste cardboard, 100 percent post-consumer waste recycled paper labels, and even soy-based inks.
But when it comes to us as the consumer, we have to play our own role as well. So the next time you are buying an alcoholic product and it says to be eco- friendly and sustainable, you better do your study. And for your realization, it may come as a shock as many of the old and famous companies do use traditional and sustainable ways of production. We all should pledge for a better today so that we can have a ‘great tomorrow’.
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