When it comes to Hard Liquor, older means always better. At least that is what we have been made to believe, essentially when it comes to single malt scotch whisky.
If we believe that a 12-year-old scotch is better than a blended one, it is the result of the recent efforts by the Scotch industry. Making a value chain based on the maturity of the drink helped Scotch distillers make consumers think about the time, effort and cost that went into producing a 12-year-old whiskey.
Over the past few years, Canadian, Bourbon, Irish, Indian, Scotch, Japanese, or any type of whisky have become much popular, even to a point where there is not enough supply of the drink to cater to the needs of whisky enthusiasts around the world. This is where the No Age Statement (NAS) whiskies enter in the scene, and there is no shortage of NAS whiskies now.
Laphroaig introduced the Quarter Cask when their reserve of 10-year-old bottles started to finish. Macallan was one of the pioneer brands to replace their core segment of age statement drinks with the color-coded 1824 series. Glenfiddich experimental Series with IPA (a Beer flavored finish Whisky), Project XX & Winter Strom Icewine cask finish. They have made an incredible success with these NAS brands on the travel retail category. Even the premium branded whiskies are now available without an age statement like the Macallan Edition No. 2 and Laphroaig Lore.
Do not forget the Indian Single malt whisky makers like Amrut Distilleries who are brands owners of Amrut Fusion, Amrut Indian Single Malt, Amrut Peated Indian Single malt to name a few from their collection of NAS which are crafted in Bangalore, and are very popular around the world also features on the Jim Murray’s whisky Bible with states it as Third best whisky in the world. Another such brand is Paul John from the house of John Distilleries crafted in Goa, Paul John Single Malt Whisky has 7 variants, viz. Brilliance, Edited, Bold, Classic Select Cask, Peated Select Cask, Kanya, Oloroso and Single Casks, who have overwhelming response & appreciation from Whisky Connoisseurs and Whisky Lovers from across the globe, are changing No Age Statement (NAS) whiskies to replace their core segment of age statement in India and around the world.
It has been a big challenge to convince users that the removal of age statements does not point to a drop in quality of the drink. Over the past few years, most of the makers have continued to experiment and push the boundaries of what can be achieved with these NAS whiskies
Even before the [ Macallan – 1824 series] whiskies in the market, there was a lot of hate mail and bashing on the internet. People are still very confused, but they’re coming around once they try them, the assumption was that they would release young whiskies, but this is still Macallan or Glenfiddich or Laphroaig. They can’t changed the way they make most prestigious whisky.
Though the abbreviation NAS is very new, whiskies without any age statement have always existed. Take blends for instance. Blends have existed for many years and still make up over 90 percent of the Scotch sales, Ballantine’s Blended Scotch, Jonny Walker Blended Scotch or Black Dog Blended Scotch Whisky’s.
So the next time you’re taking home or getting a home delivery of your favorite whisky remember – Does age really matter?
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