It has been only a few years now, that India got to know it’s Asian brother country South Korea, it may have influenced through the Kpop or dramas, but when it comes to business, it has it’s presence for a long time now, especially with electronic giants such as Samsung & LG, or automobile favourite Hyundai Motor Company. South Korea has always been a special strategic and crucial partner when it comes to economic development. And now it’s not only limited to that much, with effects of globalization our culture, food and even drinks are being shared. and hite Jinro corporation is one of the examples. When it comes to liquor or alcohol, hite is Korea’s favorite brand. This brewery is specialized in beer, rice wine, mineral water, and soju. Hite maybe very new to the country’s market space but it has already explored more than what they even had thought, from September 2017, it already has exported 90,644 liters of Hite beer. Hite beer is the latest addition to FMFL space in India, which has already seen a steady growth as it has already expanded to 6 states i.e. Assam, Delhi, Uttrakhand, Uttar Pradesh, Tamil Nadu and Rajasthan. And planning to explore the markets of states like Chandigarh, Punjab, and Himachal Pradesh also included other other states as well.
Hite extra cold beer is one of the global product that is already popular in the market but they are also planning to introduce other products such as Hite strong and Max, an all-malt lager type beer with a rich flavor. Their extra cold processing technology creates conditions just above the freezing point throughout the entire production process, from aging to filtration. This results in unmatched freshness and the authentic pale lager flavor. A combination of product quality and active engagement in social responsibility initiatives, particularly in the areas of sports and culture, have made the company not only a big company but also an iconic one.
For hite beer is not only the section of liquor that they have been selling in the market but since 2007, they have been exporting its soju Jinro Chamisul for the Indian consumers. The sale of Jinro Soju (a clear distilled Korean Alcohol beverage) is reportedly more than that of Smirnoff vodka, Bacardi rum, and Johnnie Walker whisky if put together. India being a dynamic market, provides numerous chances for the new products to get in. Hite as a company is only not looking to expand profits but also offering support to its Indian partner in all means.
Indian liquor market is changing drastically whether it’s the change in the government norms or the preference of Indian consumers. And with these changes to look forward, there are few more new players whom you can try along with Hite extra cold beer. You can get to know more about them here, http://www.darudelivery.com/5-new-beers-to-try-out/
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