In the summer season, many of us like to have fizz or two. and that also includes some alcoholic fizz. Summer has been the favorite season for all the beer producers, it’s in this season that they have grown in their sales than any other season. But as the summer is already about to end soon, but the sale of the premium beer and the town’s favorite craft beer has seen increases in their sales still. especially with the FIFA World Cup going on, people have reasons to enjoy their evening in the pubs or even at their drawing room while watching supporting their favorite teams. For yo
For young Indian millennials, especially in metros, it’s also time to seek out new craft and super-premium beers. With the success of 91 Beverage ‘Bira 91’, this trend seems to encourage more craft beer and premium beer players to enter the market. With the growth in demand for the beer, there is always new flavor being introduced in the market this summer as well.
Some of the summer beers that have hit Indian shores for the first time in the summer of 2018 are the Belgian style wheat ale, Blue Moon; Erdinger Sommerweisse which has summer in its name and is brewed in accordance with Bavarian purity law and Hite extra cold beer from South Korea, which is an ice point beer and perfect for India’s scorching summer months.
Young Indian millennials in the metro cities mirroring global trends, and trading up toward premium and craft beer offerings from around the world. And they’re willing to pay anything between Rs 250 and Rs 600 a pint. Craft beers are made in a traditional, non-mechanized brewery and sometimes contain local flavors and ingredients that are different from the standard formulation. While many International beer brands have made their mark, the craft beer market offers an opportunity to Indian companies. Summer a good time to experiment with fruity beer flavors — especially mangoes. “Most brewpubs around the country are experimenting with some sort of mango craft beer be it a mango wheat, mango ale, mango lager or even a mango siason (farmhouse ale) or a mango cider.
The new beers this season
1. Blue Moon
Inspired by the flavorful Belgian, Keith Villa brewed his interpretation using Valencia orange peel versus the traditional tart Curaçao orange peel, for a subtle sweetness and added a touch of coriander to provide balance. Then he added oats and wheat to create a smooth, creamy finish that’s inviting to the palate. As a final touch, he garnished the beer with an orange slice to heighten the citrus aroma and taste. Its natural unfiltered appearance adds to the depth of flavors in Belgian White.
APPEARANCE
Will appear cloudy because it’s unfiltered for more depth of flavor.
AROMA
You’ll notice a zesty orange fruitiness with a light spicy wheat aroma.
TASTE
The flavor starts crisp and tangy and ends with a coriander and orange spiciness. The Valencia orange peel gives a subtle sweetness to the beer.
MOUTHFEEL
The oats give the beer a nice creamy body, so it’s not too thin.
FINISH
Our Belgian White* has a slow finish of coriander and orange spiciness.
Price: Rs 220/330ml
2. Simona
Brewed and bottled in Bosnia & Herzegovina by new age company Thirsty Beers, Thirsty Simona is a traditional German Hefeweizen, which is a favorite summer beer.
Price: Rs 200/330 ML
3. Hite
The top-selling beer of South Korea is in Indian now. Hite lager is sweet and golden, with a thin body and minimal head. hite offers unmatched freshness and an authentic lager flavor thanks to the upgraded Extra Cold processing technology. With an ABV of 4.5 %, it is very lite. Produced just above the freezing point throughout the entire production process, from aging to filtration, to create unmatched freshness and the authentic pale lager flavor.
Price: Rs 220/330 ML
4. Carib
It is a lager style beer from a brewery in Trinidad and Tobago. Since 1950, Carib has been a bona fide thirst-quencher and a symbol for everything quintessentially ‘Caribbean’ — energy and warmth that are briefly tempered by a cool sea breeze. It is a balanced, full-bodied and distinctively smooth lager that takes ‘refreshing’ to another level. The revitalizing appeal of this continental-style brew has made it an instant and permanent favourite and the first choice for any occasion.
Price: Rs 110/330 ML
5. Erdinger Sommerweisse
This bottle pours a hazy, medium golden yellow color, with a teeming tower of puffy, chunky, and creamy off-white head, which leaves some weirdly attractive splotchy lace around the glass as it lazily sinks away. It smells of gritty and grainy wheat malt, muddled domestic citrus rind, some further cantaloupe/honeydew melon fruitiness, mild earthy spice notes, a faint earthy yeastiness, and very subtle leafy, weedy, and floral green hop bitters.
This is an interesting iteration of the typical German wheat beer, in that the guest hops seem to have been chosen well — lots of season-appropriate fruitiness abounding. Easy to drink
Rs 200/330 ML
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